Target Audience, Log Line, and Blurb

Our target audience alike many other horrors is people between the ages of 15-30 specifically, however open to older audiences also. The main way we intend to interest our audience is by having actors of a similar age therefore they can relate which makes the whole film more interesting but also scarier as they believe it could then happen to them. We have a stereotypical storyline which includes a male villain and a female heroine. Although it is stereotypical and conventional which could drive some people away as they might believe it to be a predictable storyline, we know it will be popular as horror is a mainstream genre gaining many viewers because it is a type of film we know people will and do go to see. We have including some religion in our film so it links in with the convention of breaking Christian moral boundaries, and this convention we feel will interest our target audience. The certificate on many films is 15, and we intend to do the same. 

Log line:

Ainsley Moore has an average childhood being brought up on his family farm until one afternoon he whitnesses his father doing an unspeakable things... Following in his fathers footsteps can anyone change or stop him? 

Blurb:

Ainsley Moore (Ainsley Jones) was brought up in a typical Christian family, on their farm in Northern England. Until he whitnesses his father committing the greatest sin of all. In later years Ainsley continues his fathers legacy believing what's wrong is right. After years of slaughtering, slashing and secrets can his next victim Lacey Jonhson (Hannah Smith) finally bring an end to this madmans reign? Will she be able to stop him before he stops her... 

Story Boarding

We came up with several ideas for our production. We have stuck to our story board quite closely and have used it as a template which made it clearer for us actually start filming and putting it together. 

As the killer in our filming is troubled from their childhood we wanted to show some clips that resemble childhood, so we have filmed swings and other play park objects. 

We wanted to show some shots from the killer's perspective, so that it was like he was watching her, it will also create an enigma for the audience of "who is she?". 

The camera will follow the girl, so the audience know it is her that something is going to happen to. 

We want the camera to be inside the car and to be now focused on the muderer. We will have a shot of the boot being closed on the girl, as if it is from her point of view. It is also very dark, using the conventions of a horror film. Being dark creates tension for the audience and we are hoping it makes them feel scared so they are obliged to find out what happens next. 

To try and include match on action we had two shots of the muderer going into a shed. 

 

The killer goes into a shed which creates mystery and shows him being quite natural about how he has just killed someone implying that he has done it before and he might do it again. We are having a shot of turning the lamp on so it goes all white, which then transitions into the next shot. 

These were originally the final shots of our film but after discussion we decided to make it longer. The shots include the killer walking away from the desk with newspaper letters spelling out the name of our film 'HORREUM' (which is Latin for barn). We think this is an effective title and instantly makes people know it's a horror, as it's short, unexplained which creates mystery and overall is similar to the word horror. 

We decided to add these shots to create normality, start the storyline and to fully introduce the muderer. He enters his home, and straight away washes his hands which indicates he has just gone and committed the crime which was vertually showed in the beginning. It's a clue to the audience to let them know that he is the killer. 

The last shots are of Ainsley (the killer) at the table with his family, which shows how much of a normal life he leads leading the audience to be more horrified and connect with the film more because it implying anyone is a killer. 

About Me

The media I consume include: 

Social networks (Facebook, Twitter, Instagram) 

TV 

Internet 

Camera 

Phone. 

I have also created some forms of media myself excluding the production in AS media I am currently producing: 

GCSE media 

Editing my photos 

Having and creating a social network profile. 

Media is all around everybody and Is widely and frequently used. In the recent century it has been updated and made more aware of and every generation use some form of it. 

The Ring title sequence analysis

Firstly the dreamworks title clitches like a video tape would, which then links in later with video tape references in the title sequence. 

The girls are young, which is similar to the target audience of around 15-25 year olds. It is certificated a 15 so we ax see it is for people of the age group being shown. 

The lighting is dark which fits with the rain sound and this allows the audience to instantly determind genre as horror. 

Close ups of the face are shown making the audience feel as if they were there with the characters, engaging them even further.

The television turns on by its self, which then makes the audience remember the dreamworks title. It also scares the audience letting them know exactly what genre it is. 

The liquid on the floor could be blood, the audience then want to know where it is coming from and as the close up below shows, they want to know what is behind the door. 

The girls face scares the audience engaging them as it is a long opening sequence. 

Finally our (the audiences) screens go like how the girls television went, making us feel more involved. 

The Conjuring Title Sequence Analysis

The first image is a family which instantly creates an enigma: who are they?. The pictures are in black&white suggesting it is either set in older times or is about then.

Blackouts are used throughout this opening sequence which create a dark and scary feeling for the audience. 

This image of the house is creepy and associated with horror because it's at night time and a shot of the house from low looking up at it, giving it some sort of authority. 

The newspapers are effective as the headlines are giving an insight into what the film is about. This lets the audience know definitely that it is horror/thriller as it mentions the words 'haunting' and 'ghost hunter'. 

Graveyards are shown which foreshadows death, and also sets the mood for the audience, building up tension. 

The dolls faces are used to scare the audience and make them jump. 

The title comes up with the background of a house which had a rope hanging down from a tree which is used to hang people with. 

The Cabin In The Woods

In the Cabin In the Woods, it starts off with blood pouring over walls which have carving on it. This instantly lets the audience know they are watching a mystery or horror. The credits are also in red, associated with the blood and danger theme. 

The title comes up in red, which fits with the name credits. It is played with music of firstly the sound of someone screeching and then dark gloomy music. Which really engages the audience and makes/keeps them interested as the title sequence is 5:48minutes so they need to ensure the audience want to carry on watching it. 

Next is the equilibrium, it's all happy in the street with teenagers which appeals to the target audience as they are of a similar age. The credits are still appearing at this point however contrasting from the scene as they are red and pouring alike blood. 

The young girl in her underwear appeals to the male audience as it attracts them to the screen. The camera comes from outside to inside her window, making the audience know she is a main character. 

Stereotypes are used on the characters. This is a young male playing rugby/American football who is appealing to the female audience. 

More characters are now shown and they are seen to be the main characters to the audience. This then creates the enigma if what is going to happen to them. 

Preliminary Production - Final Video