The first image is a family which instantly creates an enigma: who are they?. The pictures are in black&white suggesting it is either set in older times or is about then.
Blackouts are used throughout this opening sequence which create a dark and scary feeling for the audience.
This image of the house is creepy and associated with horror because it's at night time and a shot of the house from low looking up at it, giving it some sort of authority.
The newspapers are effective as the headlines are giving an insight into what the film is about. This lets the audience know definitely that it is horror/thriller as it mentions the words 'haunting' and 'ghost hunter'.
Graveyards are shown which foreshadows death, and also sets the mood for the audience, building up tension.
The dolls faces are used to scare the audience and make them jump.
The title comes up with the background of a house which had a rope hanging down from a tree which is used to hang people with.
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