Our target audience is 15-30 year olds. We aim to have our
certificate as a 15, similar to many other horrors. Paranormal activity is a
horror/thriller which is a certificated 15 film; it is based on true events and
situated in a house which makes the audience feel vulnerable as they think it
could happen to them as the characters are nothing but ordinary. We tried to
make our film have a similar feel as then the audience are affected more by
what’s happening, and that’s why are audience are possibly younger than some
horrors which are an 18 such as ‘saw’.
We used young and
ideally the same age characters as our target audience to attract them. This
attracts them as they believe that it could happen to them and also they are
able to relate better. We followed the codes and conventions of horror as the young
female victim/ heroine and the male murderer/villain. We know audiences enjoy watching
these conventions as horror films are still extremely popular among audiences
and the uses and gratification theory suggests that audiences are only gratified
when their expectations are met but also exceeded. Also we aim that our main
male character appeals to the female audience by his appearance.
We aim to have our media product produced in the cinema for
audiences across the UK to watch. Cinema is aimed at all ages; however the
youthful generation have more free leisure time so appear to be able to go
there more frequently than adults. Therefore we will be showing and presenting
it directly to our target audience. After Horror films have been released for a
few months, popular Television channels have showings of them. Sky is a media
institution which might distribute our media product on channels such as ‘channel
four’ and ‘E4’ as we know our target audience watch shows on these channels. It
would have to be broadcasted after 9pm as that’s when other shows that are
addressed to our target audience are shown, also because it is a certificated
15. 
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